4a : an active or essential part b : a moving spirit : leader 5a : the moral and emotional nature of human beings b : the quality that arouses emotion and sentiment c : spiritual or moral force : fervor 6 : person <not a soul in sight> 7 : personification <she is the soul of integrity>
Why does beauty sell? Why is the beauty care industry so profitable? Why is it easier for Lady of the Lotus Botanicals to sell a body oil as beauty care rather than as 'stress relief'? Stress relief, after all, is intimately related to beauty as an outcome. Why does beauty seem more popular than health, as an emphasis? Oh, we've all heard that we live in a superficial culture, that women are degraded and devalued, that image sells. While beauty care is no doubt a complex topic, with interrelated socio-economic/cultural/historical variables at play, there is a way to discuss this in simple terms: Soul Food.
When you apply a Blessing Oil to your body, you are directly involved in your own care. When you apply mascara or lipstick (or do your manscaping), you are equally involved. Contrast this to the sterility of 'healthcare.' Even the term itself sounds bland, detached and clinical. It sounds good in theory. You know it is important. You think you 'should' be paying attention to your health. But there's no soul in it, for the most part. Going to the health store, purchasing an organic multi vitamin or herbal supplement, opening the usually plastic bottle, removing the silica fresh pack and taking 2 capsules a day, is technically 'interactive', as well. There's something automated about this process, though. It becomes another task on your to-do list for the day. The bottle is impersonal, and nothing about taking this supplement feels remotely connected to who you really are.
Holistic Healthcare has its own set of baggage. Associated with perfection, with doing the right thing vs. the wrong thing (eating organic vs. going to McDonald's, for example). Its tag words are things like: Stress relief, be healthy and happy, fight aging, counteract the negative effects of x, y and z. Stop putting chemicals into your body. Of course these actions will help you. You know stress creates negatives in your body and life that you could do without. And you know that being honest with yourself about what you need to change, is the hallmark of success, including having good health. And most people believe that being truly healthy will result in many positives, such as improved relationships, career success, more energy and brighter outlook, etc.
Yet, here we are with terms like holistic healthcare, filed away in the back of our minds, not something we can actively apply to our lives on a daily basis. There's no connection. Modern educational research is awash with information about 'project based learning', 'real world connections', 'creating your own learning', etc. This is not rocket science. It is pragmatic realism: What you are connected to, you become more interested in, and more proficient at.
And THIS is why beauty care sells. It is intimately connected to you and your life. And this is part of why holistic lifestyle changes are so difficult to implement, for many people. The disconnect. There's no soul. Beauty has soul. Beauty is soul. Beauty is life. Beauty is also healthcare. And healthcare is beauty. Truly feeding your body and mind, holistically, with longevity in mind, is a thing of beauty. You become invested in your own well being, in a tangible way that you can viscerally relate to. And this connection to yourself, cannot help but feed your soul. This is why self care is soul food.
We shun the concept of beauty at our own peril. We accept society's version and then attempt either to emulate or adamantly reject it, at the expense of our own sovereignty. Who defines a word? How are we stunted by refusing to look at a concept more deeply than the prevailing notions? Do we forever play ping pong with our concepts, much the same as we do with our healthcare or politics? To beauty or not to beauty. That is the question. Or is it? To define beauty for ourselves may be the more pressing query, even as it is neither a definitive action nor answer. Yet it has the potential to move us beyond dualistic simplicity, beyond superficial interpretations, and into a land of eternal potential.
Beauty care as self care as healthcare is emphasized by Lady of the Lotus, for these reasons. This is why we say that our work supports alchemy through compassionate service of body and soul, at the crossroads of beauty and healthcare. Through interactive healthcare, both as a form of self care and by the very fact that our products interact with your soul, with your mind, emotions and body, you become radiant from the inside out. This is alchemy.
Beauty is for everyone. Nourishing the soul is for everyone. Superficiality is in the eye of the beholder. Lady of the Lotus Botanicals sees that the quest for youth, for beauty, for longevity, is not a vain act at all. The proverbial Fountain of Youth is a reality worth pursuing, for it reveals to you, over time, your own splendid, jewel like radiance. You cannot help but cultivate a deep connection with yourself, with your soul and with your body and its innate healing potential. And it is this connection that ultimately gives you happiness, inspires you to greater heights and motivates you to stick with your goals.
Put some soul into your healthcare. See the soul in your beauty care. Interactive self care is a form of creativity. Creativity is who were are as humans. We create everyday. But that's an other topic for another day. In the meantime, create and nourish your soul, at the crossroads of beauty and healthcare. This is our wish for you, from Lady of the Lotus Botanicals.
“Beauty is a form of Genius--is higher, indeed, than Genius, as it needs no explanation. It is one of the great facts of the world, like sunlight, or springtime, or the reflection in the dark waters of that silver shell we call the moon. It cannot be questioned. It has divine right of sovereignty. It makes princes of those who have it.”-Oscar Wilde